The Future Of Mobile Advertising Is Native [PDF]
Nearly two-thirds (63.2%) of all mobile display ads will be native by 2020, summoning $53 billion in total advertising spend, according to a new research study.
Author: Sophia
Report: Mobile Commerce at its Tipping Point In Asia Pacific
Criteo, a performance marketing technology company, says in its 2016 State of Mobile Commerce Report that the Asia Pacific region has been an mCommerce powerhouse for a few years now, driven by multiple device ownership in developed markets like Hong Kong, Japan, Singapore and Taiwan.
Interview: Mobile Apps Marketing & Monetization With Gilad, CEO-Moburst
For a fascinating dive into the world of mobile marketing, check out this week’s Blog talk discussion. The interviewee is Gilad Bechar, Founder & CEO of Moburst.
Interactive Email: The Trend That Will Jolt Your Inbox in 2017
Interactive Email: The Tech Trend That Will Explode in 2017 ‘If the mountain will not come to Muhammad, then Muhammad must go to the mountain’ so wrote Francis Bacon in his essays on the story of Muhammed.
U.S. Retail Leads The Way In Mobile Disruption – App Annie
If customer experience is the new battleground for marketers, then AR (Augmented Reality) is the next big gun – and that’s not some far-flung, futuristic prediction. It is happening around us, right now, with retail as one of the biggest arenas AR has the potential to disrupt.
Top 10 Mobile Ad Networks 2016
Mobile devices have taken over the world in the last decade; with the number of users accessing internet having surpassed PC users long ago. The ad tech industry responded to this change be launching multiple mobile-specific ad networks; finding a reliable network, however, can be challenging. Let’s take a look at a few mobile ad
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Study: Best Time For Mobile Video Ads [Stats]
Dive Brief: YuMe released its Publisher’s Guide for video advertising with findings including video ads are more effective in the morning (59 on a scale of 1-100) than in the evening (45) according to a release on the guide. Both mornings (+11%) and nights (+5%) scored highest on purchase intent, although afternoons and evenings (both
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Interview: Mobile & Performance-Based Advertising by Devin Sheridan, Oplytic
Devin Sheridan, Director of Accounts, Oplytic is here with us to walk through us on online performance marketing and clarify this marketing concept.
Why Developers Need to Switch to Video Advertising
If you thought 2015 was a banner year for mobile video ads, just wait until you see what happens next. Mobile video ads more than doubled in 2015, making it the fastest-growing category in all of advertising. We’re getting the distinct impression that 2016 will be the year that mobile video advertising really comes into its
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Twitter’s App Install Ads Go Native Inside Its Ad Network
With the click of a button, mobile advertisers’ app install ads on Twitter can be converted into native ads running across its in-app ad network.
